tag:blogger.com,1999:blog-12718110031939700952024-02-19T23:30:53.785-08:00The Whole BrandPDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-1271811003193970095.post-332403811951841122014-07-20T10:50:00.003-07:002014-07-20T10:50:30.906-07:00<br />
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The cZone is a presentation and video created by Ruth Ann Barrett, July 20, 2014 to motivate the community to bring essential services into our neighborhood, Old Town/Chinatown, and particularly the New Chinatown Japantown Historical District. The <span style="color: #b45f06;">c</span>Zone is defined by three major buildings one adjacent to the district and two in the district. The cZone gets its name from the initial focus of bringing a Chinese style produce market to the zone. There is not a fresh carrot to buy. The "c" stands for carrot.<br />
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The principle is simple.<br />
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Ruth Ann Barrett, Sustainability Advocate, Portland, Oregon, 415-377-1835<br />
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<a href="http://creativecommons.org/licenses/by/4.0/" rel="license"><img alt="Creative Commons License" src="https://i.creativecommons.org/l/by/4.0/88x31.png" style="border-width: 0;" /></a><br />
<span property="dct:title" xmlns:dct="http://purl.org/dc/terms/">The cZone </span> by <a href="http://prezi.com/bng5ir7e6xuu/?utm_campaign=share&utm_medium=copy&rc=ex0share" property="cc:attributionName" rel="cc:attributionURL" xmlns:cc="http://creativecommons.org/ns#">Ruth Ann Barrett</a> is licensed under a <a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a>. Based on a work at <a href="http://prezi.com/bng5ir7e6xuu/?utm_campaign=share&utm_medium=copy&rc=ex0share" rel="dct:source" xmlns:dct="http://purl.org/dc/terms/">http://prezi.com/bng5ir7e6xuu/?utm_campaign=share&utm_medium=copy&rc=ex0share</a>.<br />
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<br />PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-67484906663800911132011-02-07T12:54:00.000-08:002011-02-07T13:28:11.443-08:00Catching UpApologies to all for not keeping up with this blog, The Whole Brand. Have been putting much of the ideas into practice and have found a couple of areas I want to update. One concerns using video to get top search rankings on YouTube which is the second most popular search engine and what happens here eventually begins to have an effect on your Google search results as well.<br /><br />There are two case studies that will demonstrate what I am talking about. They are available from new coalition called SAM, Sustainable Action Media. SAM is a coalition of <a href="http://www.earthsayers.tv/">EarthSayers.tv</a>, sustainabletv.org and Sustainable Today, a cable news show. <a href="http://web.me.com/ruthannbarrett/SAM/Content_Creation.html">Visit the site</a> and download the case studies about the Green Meeting Industry Council (GMIC) and Sustainability and Costa Rica.<br /><br />The second is about leveraging your participation at meetings and events to getting video coverage for your Website and, later, for a YouTube channel if you are someone who gives considerable presentations, speeches and or lectures. You will see in the two case studies examples of us using meetings for post meeting education. <a href="http://www.sustainabilityactionmedia.com/">SAM</a> can help with this too.PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com1tag:blogger.com,1999:blog-1271811003193970095.post-6197955714475454742009-12-02T09:49:00.000-08:002009-12-02T09:59:57.867-08:00It's All About YouTwitter may be the most misunderstood tool in the social media toolbox. It clearly relies on a practice that relates to all of social media and is so hard to understand, especially by small business owners/partners. So here it is: be a person first and a company second.<br /><br />One of the more successful groups to benefit from Twitter are mothers and the companies that market to them. It was @ameladramaticmommy who tweeted about being a person first and then offered @comcastcares or @babycenterPR as examples of "how a company representative can support a brand and allow their personality to shine through."<br /><br />I can't add much to that except to continue to work with the owners of sustainability-oriented companies to convince them of how Twitter can be an effective educational channel to help move people through the buying or, if it is a cause, the learning cycle. The early adopters of Web 2.0 tools and techniques coupled with social media gives them a competitive advantage even in tough times like these.PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-45448462084753861962009-04-10T12:49:00.000-07:002009-04-10T12:56:35.601-07:00What's in a Name?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheUA0HmrCjx72-wA2N9I1uriSrLmuWjbHXDJRuGZ0nN1AlWVRMblPD_XBacQWHF28q24rCdYJa9uTuGFiE-Qf0azvtYQld2jhjvptSXXXGophHrp6AR3nwmyLsRGVoXZpUMGYs2Vw4mGU/s1600-h/RDM+Logo+All.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 108px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheUA0HmrCjx72-wA2N9I1uriSrLmuWjbHXDJRuGZ0nN1AlWVRMblPD_XBacQWHF28q24rCdYJa9uTuGFiE-Qf0azvtYQld2jhjvptSXXXGophHrp6AR3nwmyLsRGVoXZpUMGYs2Vw4mGU/s320/RDM+Logo+All.png" alt="" id="BLOGGER_PHOTO_ID_5323153219278067090" border="0" /></a><br />The Whole Brand is a program of RED Direct, LLC. We have changed our name to Red Digital Marketing (RDM) as of April 9, 2009. Find us at <a href="http://www.reddigitalmarketing.com/">www.reddigitalmarketing.com</a>. We also added a slide presentation (Your Resume on Google) about the first level of The Whole Brand, the individual. Check it out: see top right column. Trust it is helpful.PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-14437842313350502882008-12-17T15:06:00.000-08:002008-12-17T15:09:19.653-08:00Good News“The good news is that those companies who are making an effort to build customer loyalty through exceptional customer service are finding themselves at least partially insulated against this economic backlash. In tough times, people like to deal with companies that genuinely care about them.We are more careful with what we spend and who we spend it with.Companies who have been mistreating, ignoring,or otherwise abusing their customers will suffer the most.” S. <a href="http://www.beldingskils.com/blog/?p=85">Belding</a>.PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-36127611819520298332008-10-16T11:04:00.000-07:002008-10-22T11:06:23.689-07:00Six Ways to Manage Your Reputation OnlineIn the presentation on the Whole Brand I point out some basic ways to track what is going on with your brand on the Web. Basic is Google Alerts and in an October 14th <a href="http://www.marketingprofs.com/8/six-tools-online-reputation-management-schawbel.asp">article</a> by Dan Schawbel at MarketingProfs he covers Google Alerts and five other excellent resources to include (1) blog posts at <a href="http://www.technorati.com/">Technorati</a>, (2) blog comments at <a href="http://www.backtype.com/">backtype.com</a>, (4) discussion boards at <a href="http://www.boardtracker.com/">boardtracker.com</a>, and (5) twitter at <a href="http://search.twitter.com/">search.twitter.com</a>. Google alerts makes six.PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-84888817306815888462008-10-02T14:44:00.000-07:002008-10-06T08:35:57.074-07:00What's an RSS Feed All About, Alfie?If you have questions on how to add a subscribe or RSS feed to your blog, especially on Google's blogger, this <a href="http://idisk.mac.com/ruthannbarrett-Public?view=web">whitepaper</a> entitled "RSS Feeds" is a step-by-step description. If you want to have a better idea of how YOU can bring RSS feeds to your desktop and manage them, this is a simple, clear discussion of how to do just that. <a href="http://idisk.mac.com/ruthannbarrett-Public?view=web">Download</a> a copy. When you get to the file there is an arrow you need to click to the right of the title, "RSS Feeds."<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzzYJpF2WWG9VIr6lYvF46KVej6eLoGpPUQCpNKG69AZ0TqBOQLBDZLl2eO3G5axDQ_mgJtr4dAbeElzq0FD7y7o5-MDz9KXJmi9hf5Idmz3A72JQSN6fAaAfzk_9A9DPepkx5w-FNmrQ/s1600-h/Picture+3.png"><img style="cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzzYJpF2WWG9VIr6lYvF46KVej6eLoGpPUQCpNKG69AZ0TqBOQLBDZLl2eO3G5axDQ_mgJtr4dAbeElzq0FD7y7o5-MDz9KXJmi9hf5Idmz3A72JQSN6fAaAfzk_9A9DPepkx5w-FNmrQ/s200/Picture+3.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5252677130215524066" /></a>PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-14651217314952299102008-09-30T11:06:00.000-07:002008-09-30T11:40:30.795-07:00FREE Helpful eBook "The Small Picture"<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvyq_XU9uGTf6mzJ22uyr9sS-O75nlXpnyUcQTLAbTLjGFHL20DtZgUgqv44Hd6BRKDjyBiOOjtbA7CMNrvUVVcgU6mFJ7MEK7mq_koVnq72NJs53KIO2-Pudfe9fqy5ME2I3vwtx4KmA/s1600-h/Picture+8.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvyq_XU9uGTf6mzJ22uyr9sS-O75nlXpnyUcQTLAbTLjGFHL20DtZgUgqv44Hd6BRKDjyBiOOjtbA7CMNrvUVVcgU6mFJ7MEK7mq_koVnq72NJs53KIO2-Pudfe9fqy5ME2I3vwtx4KmA/s200/Picture+8.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5251879412622681202" /></a><br />Small business owners and entrepreneurs will find this eBook by Mark Smiciklas, a Vancouver based marketing consultant, very helpful in understanding the branding landscape. It is available by visiting intersectionconsulting.com. Click on "Ebook Link" to go directly to the offer page. Did I mention it's FREE?<br /><a href="http://www.intersectionconsulting.com/ebook.php">Ebook Link</a>PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0tag:blogger.com,1999:blog-1271811003193970095.post-6015188504454593902008-09-08T17:10:00.000-07:002008-09-20T12:16:40.971-07:00Help With Becoming Better Known on the Web<span style="font-weight:bold;">Our Clients</span><br />Sole proprietors and partnerships of two to three people are becoming more prevalent as boomers leave Corporate life for a different lifestyle or as individuals like myself apply their expertise to a new venture. These entrepreneurs are seeking help with using the Web to market their product and or service.<br /><span style="font-weight:bold;"><br />A Branding Statement</span><br />Today Google search results, especially the first page, can be viewed as a branding statement, the new abbreviated CV. We came up with the concept of "The Whole Brand" in order to insure the founder's statement is as positive, robust, and relevant as possible. After building one for myself and the new venture, earthsayers.tv, the voices of sustainability, it became clear branding on the Web is not just about the familiar corporate identity.<br /><br />These organic search results are not limited to the new company or service, but to all four levels of the The Whole Brand. They are: (1) individual, (2) company, (3) product/service, and (4) category. <br /><br /><span style="font-weight:bold;">How We Help You</span><br />The Whole Brand program includes three telephone calls one of which is an eGuide, a one-on-one presentation requiring just a computer and telephone - no travel. <br /><br />Handouts include a presentation overview for note taking during the presentation and a WB Checklist after the presentation that indicates tasks, priorities and approximate timing. <br /><br />The Whole Brand Program is $375.00.<br /><br /><span style="font-weight:bold;">The Whole Brand Program</span><br /><br />1. Pre-presentation Call 1/2 Hour<br /><br />Where are you in terms of your online presence?<br />Your objectives?<br /><br />2. eGuide Presentation (week after Pre-presentation call) 1.5 Hours<br /><br />2:00 Sign-in, sync computers<br />2:10 Presentation, Part 1<br />2:40 Q/A, Break<br />2:50 Presentation, Part 2<br />3:20 Q/A, Next Steps<br />3:30 Sign Off<br /><br />3. Post presentation Call (1 to 2 weeks after presentation), 1/2 hour<br />Q/A and next steps<br /><br /><br />To discuss your requirements, please call me directly at 415.449.1706.PDX Downtownerhttp://www.blogger.com/profile/10545373601863252075noreply@blogger.com0