Apologies to all for not keeping up with this blog, The Whole Brand. Have been putting much of the ideas into practice and have found a couple of areas I want to update. One concerns using video to get top search rankings on YouTube which is the second most popular search engine and what happens here eventually begins to have an effect on your Google search results as well.
There are two case studies that will demonstrate what I am talking about. They are available from new coalition called SAM, Sustainable Action Media. SAM is a coalition of EarthSayers.tv, sustainabletv.org and Sustainable Today, a cable news show. Visit the site and download the case studies about the Green Meeting Industry Council (GMIC) and Sustainability and Costa Rica.
The second is about leveraging your participation at meetings and events to getting video coverage for your Website and, later, for a YouTube channel if you are someone who gives considerable presentations, speeches and or lectures. You will see in the two case studies examples of us using meetings for post meeting education. SAM can help with this too.