Twitter may be the most misunderstood tool in the social media toolbox. It clearly relies on a practice that relates to all of social media and is so hard to understand, especially by small business owners/partners. So here it is: be a person first and a company second.
One of the more successful groups to benefit from Twitter are mothers and the companies that market to them. It was @ameladramaticmommy who tweeted about being a person first and then offered @comcastcares or @babycenterPR as examples of "how a company representative can support a brand and allow their personality to shine through."
I can't add much to that except to continue to work with the owners of sustainability-oriented companies to convince them of how Twitter can be an effective educational channel to help move people through the buying or, if it is a cause, the learning cycle. The early adopters of Web 2.0 tools and techniques coupled with social media gives them a competitive advantage even in tough times like these.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, December 2, 2009
Friday, April 10, 2009
What's in a Name?
The Whole Brand is a program of RED Direct, LLC. We have changed our name to Red Digital Marketing (RDM) as of April 9, 2009. Find us at www.reddigitalmarketing.com. We also added a slide presentation (Your Resume on Google) about the first level of The Whole Brand, the individual. Check it out: see top right column. Trust it is helpful.
Wednesday, December 17, 2008
Good News
“The good news is that those companies who are making an effort to build customer loyalty through exceptional customer service are finding themselves at least partially insulated against this economic backlash. In tough times, people like to deal with companies that genuinely care about them.We are more careful with what we spend and who we spend it with.Companies who have been mistreating, ignoring,or otherwise abusing their customers will suffer the most.” S. Belding.
Monday, September 8, 2008
Help With Becoming Better Known on the Web
Our Clients
Sole proprietors and partnerships of two to three people are becoming more prevalent as boomers leave Corporate life for a different lifestyle or as individuals like myself apply their expertise to a new venture. These entrepreneurs are seeking help with using the Web to market their product and or service.
A Branding Statement
Today Google search results, especially the first page, can be viewed as a branding statement, the new abbreviated CV. We came up with the concept of "The Whole Brand" in order to insure the founder's statement is as positive, robust, and relevant as possible. After building one for myself and the new venture, earthsayers.tv, the voices of sustainability, it became clear branding on the Web is not just about the familiar corporate identity.
These organic search results are not limited to the new company or service, but to all four levels of the The Whole Brand. They are: (1) individual, (2) company, (3) product/service, and (4) category.
How We Help You
The Whole Brand program includes three telephone calls one of which is an eGuide, a one-on-one presentation requiring just a computer and telephone - no travel.
Handouts include a presentation overview for note taking during the presentation and a WB Checklist after the presentation that indicates tasks, priorities and approximate timing.
The Whole Brand Program is $375.00.
The Whole Brand Program
1. Pre-presentation Call 1/2 Hour
Where are you in terms of your online presence?
Your objectives?
2. eGuide Presentation (week after Pre-presentation call) 1.5 Hours
2:00 Sign-in, sync computers
2:10 Presentation, Part 1
2:40 Q/A, Break
2:50 Presentation, Part 2
3:20 Q/A, Next Steps
3:30 Sign Off
3. Post presentation Call (1 to 2 weeks after presentation), 1/2 hour
Q/A and next steps
To discuss your requirements, please call me directly at 415.449.1706.
Sole proprietors and partnerships of two to three people are becoming more prevalent as boomers leave Corporate life for a different lifestyle or as individuals like myself apply their expertise to a new venture. These entrepreneurs are seeking help with using the Web to market their product and or service.
A Branding Statement
Today Google search results, especially the first page, can be viewed as a branding statement, the new abbreviated CV. We came up with the concept of "The Whole Brand" in order to insure the founder's statement is as positive, robust, and relevant as possible. After building one for myself and the new venture, earthsayers.tv, the voices of sustainability, it became clear branding on the Web is not just about the familiar corporate identity.
These organic search results are not limited to the new company or service, but to all four levels of the The Whole Brand. They are: (1) individual, (2) company, (3) product/service, and (4) category.
How We Help You
The Whole Brand program includes three telephone calls one of which is an eGuide, a one-on-one presentation requiring just a computer and telephone - no travel.
Handouts include a presentation overview for note taking during the presentation and a WB Checklist after the presentation that indicates tasks, priorities and approximate timing.
The Whole Brand Program is $375.00.
The Whole Brand Program
1. Pre-presentation Call 1/2 Hour
Where are you in terms of your online presence?
Your objectives?
2. eGuide Presentation (week after Pre-presentation call) 1.5 Hours
2:00 Sign-in, sync computers
2:10 Presentation, Part 1
2:40 Q/A, Break
2:50 Presentation, Part 2
3:20 Q/A, Next Steps
3:30 Sign Off
3. Post presentation Call (1 to 2 weeks after presentation), 1/2 hour
Q/A and next steps
To discuss your requirements, please call me directly at 415.449.1706.
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