Apologies to all for not keeping up with this blog, The Whole Brand. Have been putting much of the ideas into practice and have found a couple of areas I want to update. One concerns using video to get top search rankings on YouTube which is the second most popular search engine and what happens here eventually begins to have an effect on your Google search results as well.
There are two case studies that will demonstrate what I am talking about. They are available from new coalition called SAM, Sustainable Action Media. SAM is a coalition of EarthSayers.tv, sustainabletv.org and Sustainable Today, a cable news show. Visit the site and download the case studies about the Green Meeting Industry Council (GMIC) and Sustainability and Costa Rica.
The second is about leveraging your participation at meetings and events to getting video coverage for your Website and, later, for a YouTube channel if you are someone who gives considerable presentations, speeches and or lectures. You will see in the two case studies examples of us using meetings for post meeting education. SAM can help with this too.
Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts
Monday, February 7, 2011
Wednesday, December 2, 2009
It's All About You
Twitter may be the most misunderstood tool in the social media toolbox. It clearly relies on a practice that relates to all of social media and is so hard to understand, especially by small business owners/partners. So here it is: be a person first and a company second.
One of the more successful groups to benefit from Twitter are mothers and the companies that market to them. It was @ameladramaticmommy who tweeted about being a person first and then offered @comcastcares or @babycenterPR as examples of "how a company representative can support a brand and allow their personality to shine through."
I can't add much to that except to continue to work with the owners of sustainability-oriented companies to convince them of how Twitter can be an effective educational channel to help move people through the buying or, if it is a cause, the learning cycle. The early adopters of Web 2.0 tools and techniques coupled with social media gives them a competitive advantage even in tough times like these.
One of the more successful groups to benefit from Twitter are mothers and the companies that market to them. It was @ameladramaticmommy who tweeted about being a person first and then offered @comcastcares or @babycenterPR as examples of "how a company representative can support a brand and allow their personality to shine through."
I can't add much to that except to continue to work with the owners of sustainability-oriented companies to convince them of how Twitter can be an effective educational channel to help move people through the buying or, if it is a cause, the learning cycle. The early adopters of Web 2.0 tools and techniques coupled with social media gives them a competitive advantage even in tough times like these.
Subscribe to:
Posts (Atom)
Posts
