Six Ways to Manage Your Reputation Online

In the presentation on the Whole Brand I point out some basic ways to track what is going on with your brand on the Web. Basic is Google Alerts and in an October 14th article by Dan Schawbel at MarketingProfs he covers Google Alerts and five other excellent resources to include (1) blog posts at Technorati, (2) blog comments at backtype.com, (4) discussion boards at boardtracker.com, and (5) twitter at search.twitter.com. Google alerts makes six.